Ullu App is all set to give the Netflix and Amazon Primes a run for their money! At least in India! While the Netflix and Amazon Primes of the OTT world are wooing the urban youth, there’s Ullu App totally targetting not just the urban and rural but an all-around massy audience! ULLU app which is now available for viewing has been working on interesting content, content that’s for everyone!
Starting on the journey for setting up this OTT platform, founder Vibhu Agarwal recalls how one movie that he produced led to the making of ULLU. “In 2013, we produced a Bollywood film called Baat Ban Gayee starring Gulshan Grover. The film was made at a modest budget and we faced major issues while releasing it. And when somehow the film made it to the cinema halls it didn’t make good returns. That experience was enough to think that there’s got to be a better future for such films. This search led us to a lot of research and many tried and failed attempts before finally coming up with ULLU!”
So what makes this app any different? It’s price point! “While other apps charge customers 500-600 bucks per month, mine is an app that anyone and everyone can download and consume content for, for a measly sum of Rs. 36 per annum. Yes, you heard that right! It’s as low as that!” exclaims Vibhu. Correcting before being misconstrued as a lowly app with low quality content Vibhu says, “This content is targeted not at an age group or urban youth but towards people of every class and boasts of web series and short films that are going to make for amazing watch. Ullu App is the first App for entire Bharat!”
ULLU App will see shows starring actors like Tanushree Dutta, Vivan Bhatena, Madhurima Tuli, Mrunal Jain,Shraddha Das, Vijay Raaj, Anupriya, Kangana Sharma, Nilima Azim, Sudhanshu Pandey, Rushad Rana and many others. There will be film festival releases, biopics on famous personalities, gripping fiction content on topics such as the business behind Mumbai dance bars so on and so forth!
He launched new web series Dance Bar trailer with actors Sudhanshu Pandey, Poonam Rajput, Niyati Shah and Kanisha Malhotra. The series is directed by Deepak Pandey. He also launched teaser of Tanushree Dutta short film Inspiration directed by Atul Bhalla. Taranjit Kaur, Ishani Sharma along with Tanushree parents- Tapan and Sikha Dutta attended the launch.